New service development : creating memorable experiences
editors: James A. Fitzsimmons & Mona J. Fitzsimmons
Bok Engelsk 2000
| Utgitt | Thousand Oaks, Calif. : Sage Publ. , 2000
|
|---|---|
| Omfang | XV, 328 s.
|
| Emner | Customer services
New products - Management Product management Service industries - Management kundebehandling service servicenæringen produktutvikling |
| ISBN | 0761917411. - 076191742X
|
