The real Pepsi challenge : the inspirational story of breaking the color barrier in American business
Stephanie Capparell
Bok Engelsk 2007
| Utgitt | New York : Free Press , c2007
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|---|---|
| Omfang | XVII, 349 s. : ill.
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| Opplysninger | Includes bibliographical references (p. 289-329) and index.
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| Emner | PepsiCo : (NO-TrBIB)7063511
African American consumers - History - United States African American executives - History - United States Cola drinks - Marketing History - United States pepsi arbeidstakere rekruttering afro-amerikanere industri markedsføring pepsi-cola |
| ISBN | 0743265718. - 9780743265713
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