Communication effects in sponsorships : an assessment of how different communication strategies can enhance incongruent sponsorships
by Siv Skard
Bok Engelsk 2010
Digital utgave: Søke-URL
| Utgitt | Bergen : Norwegian School of Economics and Business Administration , 2010
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| Omfang | IX, 199 s. : ill.
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| Opplysninger | Avhandling (ph.d.) - Norges handelshøyskole, Bergen, 2010
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| Dewey | |
| ISBN | 9788240502249
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