Classic failures in product marketing : marketing principles violations and how to avoid them

Donald W. Hendon
Bok · Språk ikke angitt · 1989

Utgitt	New York : Quorum Books , 1989
Omfang	205 s. : fig.
Emner	Business failures - United States Marketing - United States New products - United States Product management - United States markedsføring usa
ISBN	0899303048