Web 2.0 and Beyond : Understanding the New Online Business Models, Trends, and Technologies
Tom. Funk
Bok Engelsk 2008 · Electronic books.
| Annen tittel | |
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| Utgitt | Santa Barbara : : ABC-CLIO, , 2008.
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| Omfang | 1 online resource (192 p.)
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| Opplysninger | Description based upon print version of record.. - Contents; Acknowledgments; Introduction: What is Web 2.0 and How Will It Change My Business?; 1. Power to the People; 2. Pull Media, Not Push; 3. The Web As Platform: The Network Is the Computer; 4. Case Studies: Rapidly Changing Online Landscapes; 5. Successful Online Business Models for Web 2.0 and Beyond; 6. Ten Things You Should Do to Make Your Business More "Web 2.0"; 7. The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Day-Or Business; 8. Web 3.0: What Does the Future Hold?; Appendix A: The Technologies Driving Web 2.0; Appendix B: Web 2.0 Reading and Resource List. - NotesIndex. - Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780313351877
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