Strategic marketing management : planning, implementation and control

Richard M.S. Wilson and Colin Gilligan
Bok · Engelsk · 2005

Utgitt	Amsterdam : Elsevier Butterworth-Heinemann , 2005
Omfang	XII, 867 s. : ill.
Utgave	3rd ed.
Emner	Marketing - Management markedsføring strategisk planlegging kontroll implementering marked
Dewey	658.8
ISBN	0750659386. - 9780750659383