Email Marketing : An Hour a Day
Jeanniey. Mullen
Bok Engelsk 2008 · Electronic books.
| Annen tittel | |
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| Utgitt | Chichester : : Wiley, , 2008.
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| Omfang | 1 online resource (315 p.)
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| Opplysninger | Description based upon print version of record.. - Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; How We Got Here; What Email Means to Your Audience; The Five Types of Email; Understanding the Economic Impact of Email; Test Your Knowledge; Chapter 2: The Five Critical Elements of Every Email You Create; Creating Brand Impact; Adding Intelligence to Your Design; Driving the Purchase; Creating Transactional/Service Messages; Adding Viral Marketing Elements; Test Your Knowledge; Chapter 3: Getting Ready to Build Your Email Marketing Efforts. - Aligning Your Strategy with Your ToolsEvaluating Vendors; Organizational Readiness: Resources Required for Success; Budgeting for the Future; Justification: Selling Your Boss on the Return on Investing in Email; Test Your Knowledge; Chapter 4: What Happens Once You Send Your Email; Defining the Analytics Framework; What to Do If Something Goes Wrong; Revisiting Your Budget; The Email Marketing Database and Future Multichannel Efforts; The Top Five Ways You Can Mess Things Up If You Are Not Really Careful; Test Your Knowledge; Chapter 5: Eight Key Drivers of Your Email Campaign. - Chapter 7: Month 2: Ensuring Success as You Launch Your CampaignWeek 1: Sending Your First Campaign; Week 2: Creating a Plan to Optimize Your Results; Week 3: Measuring Email's Impact on Other Channels; Week 4: Promoting Your Email Results Within Your Organization; Test Your Knowledge; Chapter 8: Month 3: Adding Bells and Whistles; Week 1: Using Email as a Feedback Tool; Week 2: Creating Video-and Audio-Enabled Emails; Week 3: Creating Mobile Email; Week 4: Creating Social Email; Test Your Knowledge; Chapter 9: Getting Ready for Year 2 and Beyond. - Iterative Financial Analysis: Analytics Over TimeESP Refresh: Evaluating Your ESP and Technology Partners; Assessing Future Trends; Journey On; Appendix A: Vendor Resource List; Associations, Events, and Publications; Email Service Providers; Delivery Service Providers and Reputation and Accreditation Management Services; Market Research, Agencies, and Consultants; Technology Vendors; Web Analytics Vendors; Appendix B: Email Checklists; Email Design; Code QA Testing; Glossary; Index. - Key Driver 1: Email Address AcquisitionKey Driver 2: Creative/Copy; Key Driver 3: Making the Data Work; Key Driver 4: Multichannel Integration; Key Driver 5: Technology (Delivery, Deployment, and Design); Key Driver 6: Reporting/Analytics; Key Driver 7: Privacy/Governmental Control; Key Driver 8: Reactivation; Test Your Knowledge; Chapter 6: Preparing Your Email Marketing ChapStrategy; Week 1: Preparing Your Resource Arsenal; Week 2: Building the Blueprint for Success; Week 3: Counting Down to "Go Time"; Week 4: Testing Your Way to the First Campaign; Test Your Knowledge. - If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0470386738. - 9780470386736
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