The aspirin wars : money, medicine, and 100 years of rampant competition

by Charles C. Mann and Mark L. Plummer
Bok · Engelsk · 1991

Utgitt	Boston, Mass. : Harvard Business School Press , c1991
Omfang	viii, 420 s. : ill.
Emner	Aspirin - Marketing History Aspirin - Economics Drug industry Drug industry - History Vis mer... Economic competition asperin markedsføring
ISBN	0875844014