Brand sense : how to build powerful brands through touch, taste, smell, sight and sound

Martin Lindstrom ; foreword by Philip Kotler
Bok · Engelsk · 2005

Utgitt	London : Kogan Page , 2005
Omfang	XII, 237 s. : ill.
Emner	Advertising - Brand name products Advertising - Psychological aspects Brand name products Business names Vis mer... Senses and sensation merkevarebygging merkevarer branding
ISBN	0749443715