Marketing metrics : the definitive guide to measuring marketing performance
Paul W. Farris ... [et al.]
Bok Engelsk 2010
| Annen tittel | |
|---|---|
| Utgitt | Upper Saddle River, N.J. : FT Press , cop. 2010
|
| Omfang | XV, 414 s. : ill.
|
| Utgave | 2nd ed.
|
| Opplysninger | Rev. utg. av: Marketing metrics : 50+ metrics every executive should master. 2006.
|
| Emner | |
| ISBN | 0137058292. - 9780137058297
|
