Selling is Dead : Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth
Marc. Miller
Bok Engelsk 2005 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2005.
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| Omfang | 1 online resource (321 p.)
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| Opplysninger | Description based upon print version of record.. - SELLING IS DEAD; Contents; Foreword; Acknowledgments; Part I: Building Your New Growth Engine; Part II: Igniting Your Growth Engine; Part III: Sustaining Your Growth Engine; Epilogue: Selecting Talent to Execute Your Large Sale Framework; Resources; Index. - A manifesto for reinventing the sales functionSelling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book
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| Dewey | |
| ISBN | 0471721115. - 9780471721116
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