Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Robin. Lent
Bok Engelsk 2009 · Electronic books.
| Utgitt | Chichester : : Wiley, , 2009.
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| Omfang | 1 online resource (179 p.)
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| Opplysninger | Description based upon print version of record.. - Selling Luxury: Lessons from Cartier, Lexus, The Four Seasons, Piaget, Dior, Moet Hennessy, and Other Luxury Brands; Contents; Foreword by Alain-Dominique Perrin; Acknowledgments; Introduction; Part One: Initial Thoughts; Part Two: The Frame of Mind of the Sales Ambassador; Part Three: The Savoir-Faire of the Sales Ambassador; Part Four: Preparing to Sell; Part Five: Welcoming and Discovering the Customer; Part Six: Proposing, Romancing, and Handling Objections; Part Seven: Concluding and Making Additional Sales; Part Eight: Building Customer Loyalty; Conclusion; Index. - Praise for Selling Luxury ""Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty.""-Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA ""Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights.""-Aaron Simpson, Group Executive Chairman, Quintessentiall What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Rob
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| ISBN | 9780470457993
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