Private label : turning the retail brand threat into your biggest opportunity
Keith Lincoln and Lars Thomassen
Bok Engelsk 2007
| Utgitt | London : Kogan Page Limited , c2007
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|---|---|
| Omfang | XIV, 297 s.
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| Emner | Brand name products - Management
Branding (Marketing) - Management Retail trade merkevarer egne varehandel |
| ISBN | 0749450274. - 9780749450274
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