Cases in marketing of services : an international collection

Arthur Meidan, Luiz Moutinho
Bok · Engelsk · 1993

Utgitt	Wokingham, England : Addison-Wesley , 1993
Omfang	xiv, 304 s. : ill.
Emner	Financial services industry - Case studies Marketing - Case studies Medical care - Marketing Case studies Service industries - Marketing Case studies - Europe Vis mer... Service industries - Marketing Case studies - United States Tourist trade - Marketing Case studies
ISBN	0201565056