Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Pamela. Danziger
Bok Engelsk 2004 · Electronic books.
| Annen tittel | |
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| Utgitt | Chicago : : Dearborn Trade Publishing, , 2004.
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| Omfang | 1 online resource (304 p.)
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| Opplysninger | Description based upon print version of record.. - Contents; Introduction-To Accurately Predict the Future, You've Got to Understand Why; Chapter 1-Why Do People Buy Things They Don't Need?; Chapter 2-What We Need; Chapter 3-If Consumer Spending Is the Engine of the Economy, then Discretionary Spending Is the ""Gas""; Chapter 4-The 14 Justifiers that Give Customers Permission to Buy; Chapter 5-What Things People Buy that They Don't Need; Chapter 6-What People Buy: Personal Luxuries; Chapter 7-What People Buy: Entertainment, Recreation, and Hobbies; Chapter 8-What People Buy: Home Furnishings and Home Décor. - Chapter 9-Trends that Impact Why People Buy Things They Don't NeedChapter 10-Pulling It All Together; Bibliography; Index; About the Author. - What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need.
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| Dewey | |
| ISBN | 0793186021
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