Effects of consumer ethnocentrism on evaluation of foreign vs. domestic brands : a study of consumer behavior in Southeast Europe

by Nina M. Iversen, Leif E. Hem
Bok · Engelsk · 2001

Utgitt	Bergen : Foundation for Research in Economics and Business Administration , 2001
Omfang	1 b. (flere pag.) : ill.
Opplysninger	SNF project: Effects of consumer ethnocentrism on evaluation of foreign vs. domestic brands : a study of consumer behavior in Southeast Europe
ISBN	8249101871