Advertising & promotion management : a managers guide to theory & practice
Paul W. Farris · Paul W.Farris & John A.Quelch ; with contributions from F.Beaven Ennis...[et al.]
Bok Engelsk 1987 Paul W. Farris
| Utgitt | Malabar, Fla. : Robert E.Krieger , 1987
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|---|---|
| Omfang | 301 s
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| ISBN | 0894642383
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