The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry
Matthias Holweg, Frits K. Pil
Bok Engelsk 2004
Utgitt | Cambridge, Mass. : MIT Press , c2004
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Omfang | XI, 238 s. : ill.
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Emner | Automobile industry and trade
Automobile industry and trade - United States Automobiles - Marketing Consumer satisfaction Vis mer... Biler - Markedsføring
Bilindustri Kundeservice bilindustri verdikjeder bildeler produksjonsorganisasjon |
ISBN | 0262083329
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