Competitive positioning : the key to market success

Graham J. Hooley Graham J. Hooley and John Saunders
Bok · Engelsk · 1993

Utgitt	New York : Prentice Hall , 1993
Omfang	XI, 260 s. : ill.
Emner	Competition Marketing - Management Strategic planning markedsføring strategi markeder
ISBN	0131555995