Creating Powerful Radio : Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
Valerie. Geller
Bok Engelsk 2012 · Electronic books.
| Utgitt | Hoboken : : Taylor and Francis, , 2012.
|
|---|---|
| Omfang | 1 online resource (358 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Title; Copyright Page; Dedication Page; Contents; Permissions; Foreword; Acknowledgments; Introduction; About the Author; 1 Creating Powerful Radio; 2 Finding and Developing Talent; 3 Generators and Reactors; 4 Performance and Formatics; 5 Morning Shows; 6 From Rock to Talk; 7 Talk Shows; 8 Integrating News and Talk; 9 Interviews; 10 Show Prep; 11 Producers; 12 Call Screening; 13 High-Ego Talent; 14 News; 15 Traffic and Weather Together; 16 Newswriting; 17 News Anchoring; 18 Multi-version News; 19 Integrating Radio and TV News; 20 Public Service Announcements; 21 Avoiding Burnout. - 22 Airchecking23 Promotion; 24 Sales and Commercials; 25 LifeStage Demographics; 26 Research; 27 Final Notes; Resources; Index. - Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent
|
| Emner | Radio broadcasting.
Journalism & Communications Radio & TV Broadcasting radio kringkasting journalistikk nyhetsmedia |
| Sjanger | |
| Dewey | |
| ISBN | 0240519280. - 9780240519289
|
