Diversity in advertising : broadening the scope of research directions

edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Bok · Engelsk · 2004

Utgitt	Mahwah, N.J. : Lawrence Erlbaum , 2004
Omfang	XXI, 447 s. : ill.
Emner	Advertising - Psychological aspects Communication in marketing Consumers - Attitudes
ISBN	0805847944