The name of the beast : the perilous process of naming brands, products and companies
Neil Taylor
Bok Engelsk 2007
| Utgitt | London : Cyan/Marshall Cavendish business , 2007
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|---|---|
| Omfang | 179 s.
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| Emner | merkevarer merkevarebygging
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| ISBN | 1904879705. - 9781904879701
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