The Handbook of European Intellectual Property Management : Developing, Managing and Protecting Your Company's Intellectual Property
Adam. Jolly
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Utgitt | London : : Kogan Page, , 2012.
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| Omfang | 1 online resource (376 p.)
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| Utgave | 3rd ed.
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| Opplysninger | Description based upon print version of record.. - Contents; Part ONE IP evolution; 1.1 A more unitary European IP architecture; The EU ... but not only the EU; The new EU-wide integrated IPRs: big success and much use; Partly integrated rights; The EPO: a convenient European alternative route for getting patents; What about the future?; 1.2 Plans for a unitary patent in Europe; Attempts to establish a patent at European Community level 2010; Current proposal: 'enhanced cooperation'; Conclusion; 1.3 When is a patent right for you?; 1.4 European or national applications; Competence of the national patent offices. - A national route for Finnish applicantsThe national route for foreign applicants; Utility models; Conclusions; 1.5 Patent trends; Introduction; Deconstructing the structures; Concluding remarks; Part TWO The IP advantage; 2.1 IP and the Innovation Union; Research projects; 2.2 IP and open innovation; 2.3 Innovating out of recession; The need to protect innovation; Patenting; The Patents County Court; The Unified Patent Court; 2.4 How to extract value; The road from idea to operational business; Patents critical to the biopharmaceutical industry; Leveraging expense and risk; Final remarks. - Advertiser's liability for purchasing keywords similar or identical to a trademark. - Part three IP capability3.1 IP in the plan; Why IPR management?; Six steps to IPR management; 3.2 High-level IP; What do researchers and managers typically have to learn?; Empirical observations: five years of in-house IP training/coaching practice; Three generic formats of innovative in-house training/coaching with proven efficiency; Conclusion; 3.3 IT for IP; IPMS objectives; User interface; Security; Customizability; Integration; Process management; Reports and analyses; Summary; 3.4 Pioneering IP; How can business models be designed to allow for innovation and pioneer inventions?. - Synergy between small companies and big pharmasA business model for innovators; Part four IP and technology frontiers; 4.1 Software and computer-related inventions; Patent strategies for IT companies; A well-considered patent strategy for supporting the business; Summary; 4.2 Intellectual property and climate change; Climate change - the new big IP battle; Do IP rights trigger or impede the transfer of ESTs?; Special treatment of green patent applications; Functioning IP and technological development; Climate change resilience and IP interaction; 4.3 Life sciences; When to file; What to file. - Where to fileConclusion; 4.4 Medical devices; Restrictions regarding medical methods in Europe; Filing strategies in view of the restrictions; Summary; 4.5 Innovation in plants and seeds; Why IP protection for plant varieties?; What is plant variety protection (PVP)?; PVP - a perfect tool for technology transfer; Checklist - what can you gain from plant variety protection in the EU?; Part Five IP and creative challenges; 5.1 Adwords; Development of referencing services in marketing strategies; Google's liability for offering its Adwords referencing service. - This third edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780749464158
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