Media Franchising : Creative License and Collaboration in the Culture Industries
Derek. Johnson
Bok Engelsk 2013 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | New York : New York University Press , cop. 2013
|
| Omfang | 1 online resource (302 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Contents; Acknowledgments; Introduction: An Industrial Way of Life; 1. Imagining the Franchise: Structures, Social Relations, and Cultural Work; 2. From Ownership to Partnership: The Institutionalization of Franchise Relations; 3. Sharing Worlds: Difference, Deference, and the Creative Context of Franchising; 4. "A Complicated Genesis": Transnational Production and Transgenerational Marketing; 5. Occupying Industries: The Collaborative Labor of Enfranchised Consumers; Conclusion: Future Exchanges and Iterations; Notes; Index; A; B; C; D; E; F; H; H; I; J; K; L; M; N; O; P; R; S; T; U. - VW; X; About the Author. - ""Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."". -Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved su
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780814743478. - 9780814743485
|
