Deconstructing public relations : public relations criticism
Thomas J. Mickey
Bok Engelsk 2003 · Electronic books.
| Annen tittel | |
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| Utgitt | Mahwah, N.J. : Lawrence Erlbaum , 2003
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| Omfang | VIII, 167 s. : ill.
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| Opplysninger | Description based upon print version of record.. - Book Cover; Title; Copyright; Contents; Preface; CHAPTER ONE Why Deconstruct?; CHAPTER TWO Cultural Studies Approach; CHAPTER THREE Alcohol as Medicine; CHAPTER FOUR Representation of Woman; CHAPTER FIVE Selling the Internet; CHAPTER SIX Garden According to Martha Stewart; CHAPTER SEVEN A Community Relations Campaign; CHAPTER EIGHT The Language of Mental Illness; CHAPTER NINE The Ideology of an AIDS Prevention Campaign; CHAPTER TEN The Monet Exhibit; CHAPTER ELEVEN Olympic Gold; About the Author; Author Index; Subject Index. - This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publi
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0805837485. - 0805837493
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