Marketing strategy : planning and implementation

Orville C. Walker Orville C. Walker Jr, Harper W. Boyd Jr, Jean-Claude Larréché
Bok · Engelsk · 1992

Utgitt	Homewood, Ill. : Irwin , c1992
Omfang	XXIV, 503 s. : ill.
Emner	Marketing - Management
ISBN	025609005X. - 0256112711