Enterprising Nonprofits : A Toolkit for Social Entrepreneurs


J. Gregory. Dees
Bok Engelsk 2002 · Electronic books.
Annen tittel
Utgitt
New York : : Wiley, , 2002.
Omfang
1 online resource (353 p.)
Opplysninger
Description based upon print version of record.. - Enterprising Nonprofits; Contents; PREFACE; EDITOR'S INTRODUCTION; CHAPTER 1 SOCIAL ENTREPRENEURSHIP; What Is Social Entrepreneurship?; What Makes an Enterprise a Social Enterprise?; Why Social Entrepreneurship Is Important to You; Factors Leading to Entrepreneurial Success; Summary; CHAPTER 2 DEFINING YOUR MISSION; Mission as the Entrepreneur's Most Useful Tool; How to Define Your Organization's Mission; Planning and Leading through Mission; Summary: Mission in Action; CHAPTER 3 RECOGNIZING AND ASSESSING NEW OPPORTUNITIES; Opportunity Recognition Is a Skill, Not a Character Trait. - Always on the Lookout!The Value of a Strategic Plan; Assessing Opportunities; Window of Opportunity; Summary; CHAPTER 4 MOBILIZING RESOURCES; It's Not Just about the Money; Assess your Resource Needs-Entrepreneurially; Ten Tips for Reducing Your Initial Cash Needs; Develop Your Resource Mobilization Strategy; Summary; CHAPTER 5 THE ACCOUNTABLE SOCIAL ENTREPRENEUR; Defining Accountability and Understanding Its Dimensions; The Rationale for Being an Accountable Social Entrepreneur: Why Bother?; The Accountability Trap: Feeling Accountable to All, Being Accountable to None. - CHAPTER 7 MASTERING THE ART OF INNOVATIONWhat Is Innovation?; Where to Look for Innovative Opportunities; Balancing Tensions in the Innovation Process; Managing the Resistance to Innovation; Creating an Innovative, Adaptive Enterprise; Summary; CHAPTER 8 UNDERSTANDING AND ATTRACTING YOUR "CUSTOMERS"; Identifying Your Customers; Understanding Your Customers' Needs and Wants; Creating a Winning Value Proposition; Pricing to Maximize Social Impact; Promoting Your Product, Service, and Mission; Summary; CHAPTER 9 FINANCIAL MANAGEMENT; The Only Five Financial Reports You'll Ever Need. - Making Accountability Work for You: Moving from Concept to ActionOn Stubbing Your Toe: Possible Implications of Being Accountable; The Six Steps to Meaningful Accountability; Summary; CHAPTER 6 UNDERSTANDING RISK: THE SOCIAL ENTREPRENEUR, AND RISK MANAGEMENT; What Does "Risk" Really Mean?; The Art of Calculated Risk Taking; Understanding Risk, Reward, and the Reason We're Playing the Game!; Understanding Your Options: Strategies for Managing Risks; The Potential Costs of Risk-reduction Strategies . . . A Word of Caution; Learning from Your Mistakes; Summary. - The Basics of Financial ManagementKeeping Track of It All (Cost Accounting); The Price of Success (Isn't Terribly High); Summary; CHAPTER 10 PLANNING FOR THE SOCIAL ENTERPRISE; Business Planning: Why?; Business Planning: How?; Business Planning: Whatever the Purpose, No Matter What the Scope, It Works; Business Plan for the Social Enterprise: The Document; Comparing a Social Enterprise Plan with a Traditional Business Plan; Summary; APPENDIX A SOCIAL ENTREPRENEURS' BRIEF GUIDE TO THE LAW; APPENDIX B FOR FURTHER READING; INDEX. - A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniquesThe rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofit
Emner
Sjanger
Dewey
ISBN
0471397350

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