Standing room only : strategies for marketing the performing arts
Philip Kotler, Joanne Scheff
Bok Engelsk 1997
| Utgitt | Boston, Mass. : Harvard Business School Press , c1997
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|---|---|
| Omfang | XII, 560 s. : ill.
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| Opplysninger | "Published in association with Americans for the Arts."
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| Emner | Performing arts - Marketing
kunst markedsføring kunstmarked musikk dans opera teater markedsføringsstrategi |
| ISBN | 0875847374
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