Branding for nonprofits : developing identity with integrity /
DK Holland
Bok Engelsk 2006
| Utgitt | New York : : Allworth Press, , c2006
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| Omfang | xi, 195 p. : : ill. ;
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| Opplysninger | Includes index.. - What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation.
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| Emner | Brand name products
Branding (Marketing) Marketing : (DLC)sh 85081333 Nonprofit organizations - Marketing Vis mer... Trademarks
Ideella föreningar : 148566 Marknadsföring : 153483 Varumärken : 162128 merkevarer varemerker merkevarebygging nonprofit |
| Dewey | |
| ISBN | 1581154348
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