Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
C. A. Preston
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Chichester : : Wiley, , 2012.
|
| Omfang | 1 online resource (582 p.)
|
| Utgave | 2nd ed.
|
| Opplysninger | Description based upon print version of record.. - Cover; Title Page; Foreword - Liz Bigham; Series Editor Foreword - Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources. - A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basi
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780470891070
|
