Coca-Globalization : Following Soft Drinks from New York to New Guinea


Robert J. Foster
Bok Engelsk 2008 · Electronic books.
Utgitt
New York : : Palgrave Macmillan, , 2008.
Omfang
1 online resource (304 p.)
Opplysninger
Description based upon print version of record.. - Cover; Contents; List of Figures; Introduction: Cola Connections and Worldly Things; Part 1 Soft Drinks and the Economy of Qualities; Chapter 1 The Social Life of Worldly Things: Commodity Consumption and Globalization; Chapter 2 Glocalizing Coca-Cola: The Multilocal Multinational Corporation; Chapter 3 Qualifying Products: Trademarks, Brands, and Value Creation; Chapter 4 A Network of Perspectives: The Meanings of Soft Drinks in Papua New Guinea; Part 2 Globalization, Citizenship, and the Politics of Consumption; Chapter 5 Corporations, Consumers, and New Strategies of Citizenship. - Chapter 6 Shareholder Activism: Consumer Citizenship inside the CorporationChapter 7 Pouring Rights: Politics, Products, Agency, and Change; Conclusion: Product Networks and the Politics of Knowledge; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z. - Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.
Emner
Sjanger
Dewey
ISBN
0230603866. - 0312238711. - 9780230603868. - 9780312238711

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