Promotional management : issues and perspectives

[compiled by] Norman Govoni, Robert Eng, Morton Galper
Bok · Engelsk · 1988

Utgitt	Englewood Cliffs, N.J. : Prentice-Hall , c1988
Omfang	XI, 305 s. : ill.
Emner	Advertising Marketing Sales promotion markedsføring salg
ISBN	0137310358