When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
Doug Underwood
Bok Engelsk 1993
| Utgitt | New York : Columbia University Press , c1993
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|---|---|
| Omfang | XIX, 259 s.
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| Emner | Newspaper publishing
Newspapers - Management Newspapers - Marketing aviser marknadsføring forretningsdrift |
| ISBN | 0231080484
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