Journalism & PR : unpacking 'spin', stereotypes & media myths
Jim Macnamara
Bok Engelsk 2014 Jim. Macnamara
| Utgitt | New York : Peter Lang , cop. 2014
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|---|---|
| Omfang | XIX, 284 s.
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| Opplysninger | Contents: The contentious relationship between journalism and PR -- Understanding journalism -- Understanding public relations -- What 20 years of practice and case studies reveal -- What 100 years of media research reveals -- Journalism and PR today: an international qualitative study -- Future directions for journalism, PR and the public sphere -- Summary of conclusions and recommendations.
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| Emner | |
| Dewey | |
| ISBN | 9781433124266. - 9781433124273
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