Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Neil Kotler and Philip Kotler
Bok Engelsk 1998 Neil G. Kotler
| Utgitt | San Francisco, Calif. : Jossey-Bass Publishers , c1998
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|---|---|
| Omfang | XXVIII, 395 s. : ill.
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| Emner | Museum attendance
Museum finance Museums - Marketing Museums - Planning markedsføring museer kulturinstitusjoner utstillinger |
| ISBN | 0787909122
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