Introduction to advertising & promotion : an integrated marketing communications perspective
George E. Belch, Michael A. Belch
Bok Engelsk 1993
| Utgitt | Homewood, Ill. : Irwin , c1993
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|---|---|
| Omfang | 1 b. (flere pag.) : ill.
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| Utgave | 2nd ed.
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| Emner | |
| ISBN | 0256105162. - 0256108250
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