The Magic of Bollywood : At Home and Abroad
Anjali Gera. Roy
Bok Engelsk 2012 · Electronic books.
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| Medvirkende | |
| Utgitt | New Delhi : : SAGE India, , 2012.
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| Omfang | 1 online resource (353 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; List of Tables; List of Abbreviations; Foreword; Acknowledgments; 1 - Introduction; Part I: Brand Bollywood and the New Bollywood Film; 2 - Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact; 3 - Post-national B(H)ollywood and the National Imaginary; Part II: Bollywood's Soft Power: Some Facts and Figures; 4 - Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema; 5 - A Regional Mosaic: Linguistic Diversity and India's Film Trade. - 12 - From Tawa'if to Wife? Making Sense of Bollywood's Courtesan Genre13 - Bollywood in da Club: Social Space in Toronto's "South Asian" Community; 14 - Bollywood Internet Forums and Australian Cultural Diplomacy; 15 - Addressing the Nonresident: Soft Power,Bollywood, and the Diasporic Audience; 16 - Bollywood's Circuits in Germany; About the Editor and Contributors; Index. - Part III: Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa,and Russia6 - "Dada Negativity" and Pakistani Characters in Bollywood Films; 7 - Soft Power and Pakistani Viewers; 8 - Bollywood Film Culture in Indonesia's Mediascapes; 9 - Indian Films in the USSR and Russia: Past, Present, and Future; 10 - Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics; 11 - "Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection; Part IV: New Territories: Bollywood in the West-Australia,Canada, and Europe. - Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood
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| Dewey | |
| ISBN | 9788132107323
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