Managing customers as investments : the strategic value of customers in the long run
Sunil Gupta, Donald R. Lehmann
Bok Engelsk 2005
| Utgitt | Upper Saddle River : Wharton School Pub. , c2005
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|---|---|
| Omfang | XVII, 205 s. : ill.
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| Emner | Customer relations
Marketing - Management Relationship marketing kundebehandling markedsføring crm kunder verdivurderinger |
| ISBN | 0131428950
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