Strategic marketing problems : cases and comments
Roger A. Kerin, Robert A. Peterson
Bok Engelsk 1987
| Utgitt | Boston : Allyn and Bacon , 1987
|
|---|---|
| Omfang | XV, 735 s. : ill.
|
| Utgave | 4th ed.
|
| Emner | Marketing - Decision making
Marketing - Management Markedsføring Markedsundersøkelser strategisk planlegging markedsføring cases |
| ISBN | 0205103332. - 020510553X
|
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