Designing for the Digital Age : How to Create Human-Centered Products and Services


Kim. Goodwin
Bok Engelsk 2011 · Electronic books.
Annen tittel
Medvirkende
Utgitt
Chichester : : Wiley, , 2011.
Omfang
1 online resource (1485 p.)
Opplysninger
Description based upon print version of record.. - Foreword; Introduction; CHAPTER 1: Goal-Directed Product and Service Design; Digital Product and Service Design; Goal-Directed Design; Origins of Goal-Directed Design; Components of Goal-Directed Design; Summary; CHAPTER 2: Assembling the Team; The Design Team; Interaction designers; Interaction designer (generator); Interaction designer (synthesizer); Visual interface designer; Industrial designer; Design team lead; Close Collaborators; Project owner; Design engineer; Business or systems analyst; Subject matter expert; Usability tester; Other Product Team Members. - CHAPTER 4: Research FundamentalsBenefits of Doing Research; Barriers to Doing Design Research; "It will cost too much and take too long."; "We already did market research."; "Our subject matter experts know the users."; Components of Design Research; User Research Methods; Usability testing; Focus groups; Individual interviews; Direct observation; Combining observation and interviews; The Research Team; Essential Research Skills; Active listening; Capturing the data; Summary; CHAPTER 5: Understanding the Business; Identifying Stakeholders and Scheduling Interviews. - Interviewing and Observing Prospective Users. - Officially "Kicking Off" the ProjectConducting Stakeholder Interviews; Getting started; Things to watch out for; Topics applicable to most stakeholders; Marketing stakeholders; Engineering stakeholders; Sales stakeholders; Senior executives; Subject matter experts; Other product team members; Project Management for Stakeholder Interviews; When You Can't Interview Stakeholders; Summary; CHAPTER 6: Planning User Research; Identifying the Number and Type of Interviewees; Step 1: Identify likely roles; Step 2: Determine the base number of interviewees per role. - Step 3: Multiply for important factorsStep 4: Trim the sample and incorporate other factors; Step 5: Adjust for no-shows and poor interviews; Introducing the Practice Design Problems; Consumer device and service: LocalGuide; Business application: Room Finder; Recruiting and Scheduling; Enterprise site visits; Recruiting individuals; The interview schedule; Dealing with Challenges; Summary; CHAPTER 7: Understanding Potential Users and Customers; Interviewing Customers in a Business Environment; Useful questions for customers; What not to do when interviewing customers. - When You Don't Have the Ideal TeamUnderstaffed design team; No design engineers or subject matter experts; No clear project owner; Too many people in working meetings; Summary; CHAPTER 3: Project Planning; The Ideal Project Starting Point; Determining Your Project's Parameters; Revenue or cost focus; Desire to innovate; Length of time horizon; Understanding the problem before solving it; Willingness to invest; Risk factors; Developing the Project Plan; Research; Modeling and requirements definition; Framework definition; Detailed design; Ongoing support; Summary. - Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make
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Dewey
ISBN
9780470229101

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