Solving Problems with Design Thinking : Ten Stories of What Works
Jeanne. Liedtka
Bok Engelsk 2013 · Electronic books.
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| Utgitt | New York : : Columbia University Press, , 2013.
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| Omfang | 1 online resource (233 p.)
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| Opplysninger | Description based upon print version of record.. - ""Contents""; ""Preface: The Story Behind Our Stories""; ""Acknowledgments""; ""1. Dispelling the Moses Myth ""; ""2. Reimagining the Trade Show Experience at IBM ""; ""3. Postmerger Integration at Suncorp""; ""4. Transforming B2B Customer Engagement at 3M""; ""5. Rethinking Strategic Planning at SAP ""; ""6. Redesigning the Customer Contact Center at Toyota""; ""7. Social Networking at MeYou Health ""; ""8. Industry Collaboration in Financial Services with the FiDJI Project""; ""9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen ""; ""10. Engaging the Citizens of Dublin "". - ""11. Scaling a Design Thinking Competency at Intuit""""12. Where Do We Go from Here? ""; ""Postscript: Educating Managers for Design "". - Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as e
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| Emner | Business.
Creative ability in business. Design. Forretningsplan Vis mer... Forretningsplan(bedriftsledelse)
Kundebehandling Nettverksplanlegging Nettverksplanlegging(bedriftsledelse) Planlegging Planlegging(bedriftsledelse) Sosial samhandling Beslutninger : (NO-TrBIB)REAL012960 Business & Economics Designtenkning Management Styles & Communication Management Problemanalyse : (NO-TrBIB)REAL008443 Problemløsning : (NO-TrBIB)REAL008443 Kreativitet |
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| ISBN | 9780231163569
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