osCommerce Webmaster's Guide to Selling Online
Vadym. Gurevych
Bok Engelsk 2007 · Electronic books.
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| Utgitt | Birmingham : : Packt Publishing, , 2007.
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| Omfang | 1 online resource (428 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Table of Contents; Preface; Chapter 1: Increasing Profits and Sales with osCommerce; Why osCommerce?; What is the Book About?; Profits First; The Strategy to Profit; Summary; Chapter 2: Advertising an Online Store; What can be Advertised?; How to Advertise; Tracking Efficiency of the Advertising Efforts; Advertising in Search Engines; Paid Advertisements; Useful Tips and Best Practices; Banners; Banner Exchange; Positioning in the Page; osCommerce Banner Managements Facilities; Pop Ups and Pop Unders; Link Exchange; Value the Links; osCommerce Link Exchange Facilities. - Chapter 5: Building Customer Confidence. - Getting Backward LinksTracking Link Efficiency; Affiliate Programs; How it Works; Getting Affiliates On Board; osCommerce Affiliate Program Solutions; Popular Third-Party Affiliate Program Solutions; Newsletters; Tips and Best Practices; Designing and Sending a Newsletter; Forums and Blogs; Price Comparison Directories; Export Data from osCommerce to Froogle; Summary; Chapter 3: Search Engine Optimization; Why SEO?; Balance between SEO and Usability; Ethical SEO; New Site SEO; Expected Time Frame; Page Rank; Ageing Delay; Plan Ahead for a New Online Store; Google ""Sandbox"". - How to Define Keywords?Avoiding Duplicate Product Page URLs; HTML Validation and Page Structure Optimization; Optimized URLs in osCommerce; Page Title and META Tags in osCommerce; Main Page URL and Redirects; Internal Linking between the Pages; Site Maps; The robots.txt and .htaccess Files; Navigation gets Optimized; Contexts; Hiring an SEO Specialist; Tracking SEO Campaign Results; Web Traffic Analysis; Summary; Chapter 4: Dynamic Content to Improve Sales; Dynamic Content: What and Why?; How Can We Make Users Participate?; Different Types of Dynamic Content in osCommerce; Reviews. - Third-Party Reviews SolutionsTestimonials; Attracting Customers to Read and Write Reviews and Testimonials; Polls and Lotteries (Surveys); Attracting Customers to Vote in Polls and Participate in the Surveys; News and Newsletter Archives; Newsletters; Text versus HTML; Attracting Customers to Subscribe and Read Newsletters; CMS, Blogs, and Online Magazines; Existing Content Management Solutions; Attracting Customers Read and Write Articles; Forums and Galleries; Integration with Third-Party Forums; Integration with Built-In Forums; Photo Galleries; Summary. - What is a ""Sandbox""?What is the ""Sandbox"" For?; How the ""Sandbox"" can be Useful for Your Online Store; What can be a Reason for My Store to be ""Sandboxed""?; Is My Online Store in the ""Sandbox""?; Google Supplemental Index; What gets an Online Store into the Supplemental Index?; How to Get Out of the Supplemental Index; SEO When Switching to osCommerce from an Existing Website; Preserving Good Page Rank; Understanding External and Internal SEO; External SEO; Popularity-What it is and How to Measure It; Listing in Online Directories; Backward Links; Internal SEO; Content and Keywords. - Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.
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| ISBN | 978-1-847192-02-8(h.) : Nkr 357.00
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