Creating your library brand : communicating your relevance and value to your patrons /
Elisabeth Doucett.
Bok Engelsk 2008 Elisabeth. Doucett,· Electronic books
| Utgitt | Chicago : : American Library Association, , 2008.
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| Omfang | 1 online resource (xiii, 124 p. ) : ill. ;
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| Utgave | 2nd ed.
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| Opplysninger | Includes index.. - Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.. - "From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference and is tailored to the nonprofit public library arena"--P. [4] of cover.
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| ISBN | 0-8389-0962-0. - 978-0-8389-0962-1(h.) : Nkr 339.00
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