Saving Community Journalism : The Path to Profitability
Penelope Muse. Abernathy
Bok Engelsk 2014 · Electronic books.
| Utgitt | Chapel Hill : : The University of North Carolina Press, , 2014.
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| Omfang | 1 online resource (265 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; Introduction; I. Creating a New Strategy; 1. Why It Is Critical That Newspapers Survive; 2. Why Newspapers Must Change; 3. How Newspapers Must Change; II. Implementing a New Strategy; 4. How to Lead Change; 5. How to Shed Legacy Costs; 6. How to Build Vibrant Community on Many Platforms; 7. How to Pursue New Revenue Opportunities; III. The New World Order; 8. The Far-Reaching Implications; 9. Crafting a New Beginning for Newspapers; Acknowledgments; How to Use the Complementary Instructional Website; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S. - TU; V; W; Y; Z. - Saving Community Journalism: The Path to Profitability
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781469615424
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