Entertainment management : towards best practice /


Edited by Stuart Moss, Carnegie Faculty, School of Sport, Leeds Metropolitan University, Leeds, UK ; Ben Walmsley, School of Performance and Cultural Industries, University of Leeds, Leeds, UK.
Bok Engelsk
Annen tittel
Medvirkende
Moss, Stuart, (editor.)
Walmsley, Ben (editor.)
Utgitt
CABI
Opplysninger
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
Emner
Dewey
ISBN
1-78064-024-2

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