Marketing and managing tourism destinations


Alastair M. Morrison
Bok Engelsk 2024
Omfang
li, 969 sider
Utgave
Third edition
Opplysninger
Second edition: 2019. - "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"--
Emner
Dewey
ISBN
9781032380674. - 9781032380698

Andre utgaver/formater
Marketing and managing tourism destinations
Alastair M.. Morrison
Alastair M. Morrison

Bok · Engelsk · 2013
Marketing and managing tourism destinations
Alastair M.. Morrison
Alastair M. Morrison

Bok · Engelsk · 2018

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