Global marketing
Svend Hollensen
Bok Engelsk 2017
| Utgitt | Harlow : Pearson , 2017
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|---|---|
| Omfang | XLIV, 825 s. : ill
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| Utgave | 7th ed.
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| Opplysninger | 5. utg. med undertittel: A decision-oriented approach. - Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level
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| Emner | |
| Dewey | |
| ISBN | 978-1-292-10011-1
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