5 treff

Theory construction and model-building skills : a practical guide for social scientists
James Jaccard, Jacob Jacoby
Bok Engelsk 2010
The comprehension and miscomprehension of print communications : an investigation of mass media magazines
Jacob Jacoby, Wayne D. Hoyer
Bok Språk ikke angitt 1987
Perceived quality : how consumers view stores and merchandise
edited by Jacob Jacoby, Jerry C. Olson
Bok Språk ikke angitt 1985
Personal selling : theory, research, and practice
edited by Jacob Jacoby, C. Samuel Craig
Bok Engelsk 1984
Brand loyalty : measurement and management
Jacob Jacoby, Robert W. Chestnut
Bok Engelsk 1978