Perceived quality : how consumers view stores and merchandise

edited by Jacob Jacoby, Jerry C. Olson
Bok Språk ikke angitt 1985


Utgitt	Lexington, Mass. : Lexington Books , c1985
Omfang	xiv, 313 s. : ill.
Opplysninger	"This book contains most of the papers that were presented at a conference on "Consumer Perception of Merchandise and Store Quality" - Forordet.
Emner	Consumers' preferences - Addresses, essays, lectures. Quality of products - Addresses, essays, lectures. Selectivity (Psychology) - Addresses, essays, lectures.
ISBN	0669082724

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