Managing Corporate Reputation and Risk
Dale. Neef
Bok Engelsk 2012 · Electronic books.
Utgitt | Hoboken : : Taylor and Francis, , 2012.
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Omfang | 1 online resource (258 p.)
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Opplysninger | Description based upon print version of record.. - Front Cover; Managing Corporate Reputation and Risk; Copyright Page; Table of Contents; Introduction; Part One: The Case for Greater Integrity; Chapter One: New Ethical Concerns for the Modern Corporation; Chapter Two: Making the Business Case for an Integrated Program of Ethics and Knowledge Management; Chapter Three: Key Areas of Risk: Where Knowing What is Happening Really Matters; Chapter Four: How Have Corporations Responded?; Part Two: A Program for Corporate Integrity; Chapter Five: Moving Beyond Stage Two; Chapter Six: Establishing and Managing an Ethical Framework. - Chapter Seven: Understanding the Value of Knowledge and Risk ManagementChapter Eight: Integrating Ethics, Risk, Standards, and Knowledge Management into an Ethical Framework; Chapter Nine: Creating a Culture of Integrity and Knowledge Sharing; Chapter Ten: Systems That Support Integrated Knowledge and Risk Management; Chapter Eleven: Choosing and Implementing Standards; About the Author; Index. - With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation, share price, and customer base at risk. Most corporations officially embrace the concept of Corporat
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Emner | Business ethics
Corporate image Corporations - Moral and ethical aspects Integrity Vis mer... Knowledge management
Risk management Business & Economics Industrielle bedrifter - Risikoanalyse Management Styles & Communication Management pr-virksomhet public relations kommunikasjon medieomtale bedriftsprofilering |
Sjanger | |
Dewey | |
ISBN | 0750677155
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